Veloria began with a simple idea: that makeup tools deserve some love too. We noticed how often brushes and some other makeup tool in general are left dirty, disorganized, or simply forgotten, even though they’re the heart of every beauty routine.
That’s why we started creating easy-to-use, beautifully designed products that make cleaning and organizing your makeup tools simple, quick, and satisfying. Every Veloria product is made to save time, protect your skin ormake your daily routine feel effortless again.
Because beauty should never feel like a chore, it should feel natural, clean, and truly yours.
Every swipe of a dirty brush pushes sebum, dead skin cells, dust, and bacteria directly back onto your face. What looks invisible on the surface can cause long-term skin damage you don’t even see coming.
What’s Hiding in Your Brushes
Each use builds up layers of oil, dead cells, and bacteria. Without proper cleaning, every stroke is like painting your face with germs.
The Hidden Consequences
Clogged pores → acne and blackheads
Chronic irritation and redness
Dull, uneven skin tone
Risk of eye infections
Dermatologists estimate 7 out of 10 women don’t clean their brushes weekly, leading to faster aging and constant irritation.
Why Manual Cleaning Isn’t Enough
Washing make-up brushes by hand sounds easy, but it rarely works.
They collect new dust while drying, lose their shape, and never feel fully clean.
That’s why most people skip it and bacteria stay behind.
The Long-Term Risks
Using a dirty makeup brush daily is like applying an invisible layer of bacteria to your skin. Studies show some of the same germsfound on makeup brushes can also be found in PUBLIC TOILETS.
What Experts Say
Makeup brushes should be cleaned at least once a week. If not, you significantly increase your risk of acne, irritation and skin infections; — Dr. Isabelle Moreau, Aesthetic Dermatologist
So... What's The Solution?
There is a fast, hygienic way to avoid all this. A solution that will cleans your makeup brushes without any effort and keeps them safe from bacteria.